Introduction to Survey Design


Monday, August 27, 2018

Sven Mikolon and Pascal Güntürkün, 27 till 31 August 2018



This course leads participants through the process of designing their own survey. This includes but is not limited to the following steps: designing a survey, recruiting respondents, collecting data, and designing new instruments. A specific emphasis will be placed on instrument design, such that the process of developing, analyzing and validating a survey instrument is explored in detail. The course further explores potential sources of sampling and measurement biases (e.g., nonresponse-bias, common- method bias) as well as state-of-the art remedies.

Teaching objectives

After participating in this course, students will be able to:

  • Identify some major errors in survey designs and know potential remedies 

  • Evaluate how major errors affect implications of studies based on survey design
  • Develop new measurement instruments for survey research and to evaluate them in Mplus.


  • Solid command of English 

  • Basic understanding of Statistics


Students will be assessed based on individual participation and team presentations.