Absatz und Beschaffung

Key Info

Basic Information

Studypath:
Master in Management, Business and Economics
Semester:
1
Course Type:
Lecture
Language:
German
Cycle:
Summer term
Scheduling:
Entire semester
Course Units:
4.0
Credits:
5.0
Erasmus Capacity:
20
Compulsory Attendance:
No

Lecturer

Die folgenden Informationen stellen ein unverbindliches Informationsangebot dar und beziehen sich auf die Prüfungsordnung MSWIWI/14, SMPO 1. Änderungsordnung (zum SS 2017) (22.03.2017) für den Studiengang Master Wirtschaftswissenschaft. Rechtlich verbindliche Informationen entnehmen Sie bitte der offiziellen Veröffentlichung der Prüfungsordnung.

Syllabus

The course aims to provide students with a fundamental understanding of the marketing planning and execution process. That is, the course provides an introduction into the area of marketing.

Objectives

The main goal of this course is to provide students with a fundamental understanding of how firms develop marketing strategies for their products and services and how they implement these strategies through specific marketing instruments. Furthermore, the course also aims to familiarize students with the methods that are necessary for making effective marketing decisions and to enable them to reflect on the use of these methods in a critical manner. On a limited scale, this course also deals with the ethical and social issues that firms may face in their marketing activities.

Prerequisites

No information available in English at the moment.

Examination

Examination (100%, graded, 60min.)

Further Information

No information available in English at the moment.

Literature

No information available in English at the moment.